WEB | ADS | CONTENT |BRANDING | STORIES
USE OUR EXPERTISE TO HELP GREEN COMPANIES SUCCEED IN THE GLOBAL MARKETPLACE
We believe in the solutions you provide and want to help ensure your growth, health and prosperity. If you succeed, we all succeed.
Alternativengine offers a rare mix of idealistic enthusiasm and sage insight. By using a diverse approach to solving problems with both new and traditional media, change is created through positive interaction with your audience. Change is good. It moves hearts and minds and causes action and reaction.
ALTERNATIVE ENERGY | SUSTAINABILITY | RENEWABLE ENERGY | ELECTRIC VEHICLES
– these are our focus. We know the issues, the challenges and the opportunities and can help you achieve your marketing and communications goals.
Alternativengine. The alternative engine for change.
SEO | VR | SOCIAL | DIGITAL
OUR EXPERIENCE SPANS INDUSTRIES, CATEGORIES AND TIME.
From Apple to Verizon Wireless, we’ve helped 60+ major brands solve problems and generate change – whether it was launching new products, turning around flagging sales, persuading audiences or building brands.
ALTERNATIVENGINE uses a holistic team experience to solve problems. We aren’t going to show up and pitch “great ideas” and “answers” out of the blue. You know more about what you do and who you need to persuade than we do. We participate with you to harvest that knowledge using a process we call alt:think, and then apply our decades of experience in knowing how to communicate, connect and influence audiences to create and build communities around your message(s), product(s) and brand(s). An alternative approach that works.
With an average of 20 years experience, we’re an advertising agency that’s extremely well-versed in traditional advertising channels: TV (both short and long form), print, radio, outdoor, in-store, collateral, direct response (broadcast and print), and more. We know it’s a digital age, but sometimes you just want a great print ad for a magazine. Alternativengine can get it done, and get it done right.
Branding is a word that’s often used and frequently misunderstood. Is it your logo? Identity package? Customer service? Packaging? Distribution channels? Office space? Yes. It’s the sum total of the experience your customers have at all the contact points with your company. It’s what separates you from your competitors. Here at AE we’re big on brand advertising and have helped create brand platforms for both new and existing companies alike.
If you send a Tweet or post to Facebook, you’re on social media. Everyones’s doing it, right? Well, social media marketing (SMM) uses these and many other social networks to inject your message into the flow to achieve your communications and branding goals. Social media optimization, on the other hand, is the management of the execution, management, scope, and creation of your ideal social media culture. User-generated content vs. paid media is the name of the game here, and we’re experts at it.
As mentioned already, SEO is search engine optimization, and SEM is search engine marketing. Both are the process of attracting the most visitors to your website as possible, by getting your site placed high on search engine results pages. Let’s face it, most people look at page 1 and maybe (maybe) page 2, and that’s it. You need to be on page 1 and we work hard to make sure you are. Complicating the landscape somewhat is the fact that as of May 2015, mobile search passed computer search for the first time. We can help you navigate both.
Potential customers will love watching a quick overview of your product without being overwhelmed by text. We are experts in creating on-target, well-executed videos in many different industries. In less than 30 seconds we can give your customers what they need in an engaging, memorable format they can watch as often as they like, and easily share with colleagues
No matter how analog you might be, you can’t escape the world of digital marketing. Nor should you. Digital marketing and advertising are powerful, flexible tools you can use to get your message out. The Internet is the main channel of course, but digital also includes mobile phones, display advertising, and even watches now. Any digital medium can be a channel for your message. Some of the techniques are SEO (search engine optimization), SEM (search engine marketing), web development, content marketing, e-mail marketing and a number of others we’d be happy to discuss with you.
Content marketing is a new way to build strong relationships with your customers. By creating and distributing relevant, valuable and consistent content – think articles, videos, and blogs, for example – you can attract and retain a precisely-defined audience. The ultimate goal is to drive a purchase, of course. Content marketing lets you maintain a connection with a customer after their purchases. On both our website and blog called the Road Electric, we’re employing content marketing to sell our own company. Give us a call or email and let us do the same for yours.
Virtual reality is an exciting technology that lets you create a total environment, real or imagined. It can simulate a customer’s physical presence and environment, which lets him interact with the VR environment. VR has advanced to the point where it can recreate sensory experiences including sight, sound, touch, and even smell.
Writing & Strategy
Enric Jardí / BCN
Design & Identity
Robin Willis / BCN
The age of the electric vehicle has arrived. The Road Electric offers unique news and a fresh perspective on electric vehicles and alternative energy. If you are an EV advocate or just curious about what we’ll all be driving one day, visit The Road Electric.
Published by ALTERNATIVENGINE.
PUT OUR EXPERIENCE TO WORK FOR YOU TODAY.